Sony Introduces HX50V

Sony hx50v1 (2)

Sony Introduces HX50V, the World’s Smallest and Lightest 30x Superzoom

Somewhere in-between the point-and-shoot and ILC categories falls the superzoom, and it doesn’t get much love. Often nearly as bulky as an entry-level DSLR, superzooms present a mix of features that only endear them to certain consumers. Sony’s newly introduced Cyber-shot aims to expand that market by shrinking down the traditional superzoom to tiny proportions.

The company’s new Cyber-shot HX50V is a miniaturization of the typical superzoom that puts 30x optical zoom into a nearly point-and-shoot sized package and claims the title of “world’s smallest and lightest 30x optical zoom camera” in the process. According to  the announcement, the company’s goal is to give smartphone photographers “plenty of reason to invest in a dedicated pocket camera.” The spec sheet for the HX50V goes something like this: the camera boasts a 20.4-megapixel 1/2.3-inch Exmor R sensor run by the company’s BIONZ processor, a 3-inch 921K-dot LCD, an ISO range that tops out at 12,800, the ability to capture 1080/60p video, a battery rated for 400 snaps per charge and, the pièce de résistance, a 24-720mm SteadyShot-equipped optical zoom lens. The HX50V is set to officially hit store shelves next month with a price tag of $450,

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